I have been writing in the Trainer's Corner all season about building your business by adding new products so you, the contractor, can have more opportunities. Now, I want to share with you some brilliant ways of building your business that are very simple, and only require your time and attention.
I recently met with a contractor at the Uponor convention that I had not seen in a while. Robert Heyrich operates John Heyrich Plumbing and Heating, a family business that has been in Northern New Jersey for quite a long time. I asked Robert how business was, and he told me he had an excellent season installing a lot of boilers.
Robert also shared the most brilliant marketing idea that is so simple, EVERYONE should do it. Here is what he does: After every job, Robert calls the customer to see how the new system is working and if they are pleased. Such a simple idea may seem like something that would go unnoticed, but Robert has been doing this for years and reports that it brings him even more jobs.
How? By asking his customers if they are happy with the job, Robert earns their trust. In turn, Robert has become the "go-to guy" for his customers. They trust his expertise and even call him for recommendations for roofers, electricians, painters etc! Those trades, in turn, recommend Robert for future jobs!
Robert also makes sure he keeps up with all the new products. He attended the Uponor convention for the 6th year, is a TACO FLOPRO Team member, and follows John Barba's online trainings and webinars.
Another way Robert has expanded his business is through the advertisement of his new products and systems. This past heating season, Robert sent out a letter that let his customers know he had the ability to add OUTDOOR RESET (TACO SR501EXP & PC 700) to their existing heating systems, which should save them 10-15% on their fuel cost. Robert knows where the 10, 12, and 15 year old boilers are in his location and he sold 25 TACO outdoor reset systems this past heating season alone. Wow!
Possibly the most important thing Robert told me was if he can't explain what outdoor reset is, and what it will do in simple terms (so a 10 year old will understand), then no one will buy it. BRILLIANT! He understands the value for his customers, they trust him and he can explain it in SIMPLE TERMS. Obviously, his business has flourished as a result of employing these strategies, and yours can too! It may take time, but it will pay off and grow your business.
To ensure that YOUR business can expand and flourish, make sure you take the time to keep up with the new tech, join TACO'S FLOPRO Team, and attend the training classes that Wales Darby offers so you can understand and be able to explain new tech in simple terms. Do these things and your phone will ring! Both John Barba of Taco and Wes Sisco of Uponor will be in NJ and NY for training classes, so get started now - sign up for these sessions and start building your business in the simplest way!